Kenzo World Eau de Toilette Kenzo Eau de Toilette
A luminous Eau de Toilette: Kenzo World
The accompanying television spot, featuring Margaret Qualley, actress and former ballerina, in a totally crazy choreography orchestrated by director Spike Jonze, is not innocent of this success. Today, Kenzo has chosen to write a new page in the history of this fragrance and to give us the new portrait of this social, free and extravagant woman. Focus on Kenzo World Eau de Toilette.
The Kenzo World phenomenon
Kenzo World has appeared to seal the start of a new story: that of Carol Lim and Humberto Leon, the two new artistic creators at the head of Kenzo creations. Their ambition was to transform and rejuvenate the image of Kenzo. If the idea was to make her a little less wise, the bet was brilliantly successful! These two artists at heart are at the origin of this large-scale project. Kenzo World plunges us into the heart of a social dinner. Then, a young woman, Margaret Qualley, decides to step aside from the crowd and slip away to enter a totally crazy and unexpected trance. From then on, Kenzo World quickly became the fragrance of a free woman, not hesitating to express all her emotions, even the most hidden ones. His grimaces, His spontaneous movements, and its unconventional behavior, quickly made it an icon. As if surfing on this nascent but already resounding success, Kenzo decided to write a new chapter in this feminine emancipation: Kenzo World Eau de Toilette.
The new Kenzo World Eau de Toilette
Kenzo World Eau de Toilette is a fragrance just as dynamic as its predecessor. It accentuates its floral and fruity explosion, and thus takes a fresher and even more dynamic turn. It is ideally designed for all women who are looking for an invigorating and sparkling, joyful and luminous fragrance. However, its freshness displays an incredible hold. Kenzo World Eau de Toilette is a scent as sparkling as it is feminine. Its floral and powdery breath takes off on a poetic and juicy combination of peony and pear. Then, almond blossom enriched its heart with sweetness. Its base accentuates its powdery facet and its natural elegance. On the aesthetic side, Kenzo World Eau de Toilette reappropriates the essential bottle designed by Patrick Li, in the shape of an eye. If its silhouette has remained the same, its new pinkish hue is not to displease us. Only the accompanying tassel has remained in the same rose gold tone. Kenzo World Eau de Toilette is very clearly inspired by an Egyptian eye with a very symbolic scope. It is the perfume of a woman with a fresh outlook, with an innovative spirit and open to the world.
With the arrival of Carol Lim and Humberto Leon at the heart of the creation, the Kenzo house has seen its daring and colorful breath catch up with a thousand lights. By offering a fragrance as original and lively as the current collections, Kenzo World, the new stylists and their perfumer Francis Kurkdjian have once again brought out the anti-conventional spirit of the house. Kenzo World Intense and now Kenzo World Eau de toilette will join this range of sparkling fragrances to better play the original accords of the bottle.
Kenzo World Eau de toilette or the fresh breath of a decidedly very original perfume signed Francis Kurkdjian
Since Kenzo Amour in 2006, the Kenzo house has offered, so to speak, only variations of existing fragrances. With Kenzo World and the talents of aesthetic and creative perfumer Francis Kurkdjian, the new stylists Carol Lim and Humberto Leon will once again offer all the marvelous daring of the house founded by Kenzo Takada.
Indeed for Kenzo World, Francis Kurkdjian will break classic codes, shake up traditional notes to offer daring and spontaneous women a fragrance that resembles them. “Avant-garde, he dares to mix things up. Genres, styles, materials. He decompartmentalizes the scent of the beaten track and brings flowers out of their classicism, dares overdoses … “Kenzo on Francis Kurkdjian and his composition work for Kenzo World.
With Kenzo World Intense, released in 2017, the proposal will be loaded with sensualities and delicacies while for Kenzo World Eau de toilette, released in 2018, Francis Kurkdjian will explore the freshness and floral sweetness of the original bottle to make it a spring and powdery fragrance. always so original.
“Kenzo World Eau de Toilette is a perfume aimed at all young women who are not afraid to be herself. This floral and fruity explosion is as daring as it is mischievous. »Kenzo about Kenzo World Eau de toilette.
When peony and pear become velvet Kenzo World eau de Toilette explodes with lights…
In order to make Kenzo World Eau de toilette a light and airy fragrance like a spring flower, Francis Kurkdjian has worked mainly on the flowers and fruits that make up the different facets of Kenzo World. For this Eau de Toilette, certain ingredients have been replaced by others in order to increase the natural freshness of Kenzo World and its flowery facets while silencing its initial power to powder it with precious flowers.
Thus Kenzo World Eau de Toilette opens with juicy and fruity pear notes while separating from the red fruits which were the strength of the very first bottle of 2016. Then in the heart the peony becomes the star of this spring water to marry with a soft and delicate almond blossom. Finally, as we have seen, Francis Kurkdjian preferred for this Kenzo World Eau de toilette to lose the initial strength of the ambroxan in favor of an iris flower which sprinkles the whole with its magnificence and its elegant facets. and so refined.