Eau de Toilette L’Eau d’Issey Shade of Sunrise Issey Miyaké

L’Eau d’Issey for summer 2019

Even today, it reappears in four limited editions designed for summer. The Eau d’Issey Shade Of Sunrise is part of this assortment and is similar to a sunrise over a Japanese landscape. Intended for women, this essence is similar to a bouquet of white flowers, coiled in a bottle resplendent in a solar yellow.

The sun as a central element of L’Eau d’Issey Shade Of Sunrise

Eau d’Issey Shade Of Sunrise is an infinitely summery fragrance, which immediately announces its solar ambitions on its bottle, now covered in a flamboyant yellow color. If the silhouette of this container has remained unchanged from that of its predecessors, it must be recognized that its color is particularly tempting! In addition, a sunrise is also photographed on the front of its packaging, enough to give us the desire to escape! This elegant design was developed in collaboration with Mai Hua, famous colorist, very famous in the marketing universe of cosmetics. Here, the look of this perfume is in perfect harmony with its scent. L’Eau d’Issey Shade Of Sunrise is directly inspired by a trip to Japan, and more particularly the island of Zamami, a haven of unspoiled land, located in the heart of the Pacific Ocean. Here, it is all the softness of its exotic landscape that seems to resurface from this essence. L’Eau d’Issey Shade Of Sunrise is inspired by a very specific moment: when the sun rises. It is a “solar aroma of white flowers that reflects the dawn sky, a soothing golden sun that reflects on the sea”.

Issey Miyake bets on a bouquet of white flowers

To materialize this sensation on a purely olfactory level, Issey Miyake called on one of the most popular perfumers of the moment: the talented Aurélien Guichard. Coming from a famous family of perfumers from Grasse, he immersed himself very early in the world of scents. Nevertheless, among his favorite scents, he says he particularly appreciates that of “the morning when you wake up on a boat, that you have in front of you a sea of ​​oil, and that you drink a coffee alone on the bridge” . However, it is precisely this combination of freshness and softness that reappears in L’Eau d’Issey Shade Of Sunrise. It all starts with a duo of bergamot and lemon. Then, the luminous flowers take hold of this perfume. Eau d’Issey Shade Of Sunrise combines ylang ylang, heliotrope, white rose, frangipani and osmanthus. Gradually, its base becomes more milky. Eau d’Issey Shade Of Sunrise ends with a blend of coconut milk, sandalwood and cedar.


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